Stories / Inspiration / Opportunities

"When the wind of change blows, 
some people build walls, others build windmills." 
Chinese Proverb
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Welcome to the second edition of Lead On – the quarterly newsletter from the Clore Leadership Programme, which seeks to explore, stimulate and share perspectives on the issues currently having an impact on the leadership of culture.

In this edition we turn our attention to digital leadership. Our noticeboards highlight vacancies for Trustees with knowledge of the digital arena, Digital Transformation Managers, Digital Media specialists… the extending list of new job roles pointing to cultural leaders and organisations grappling with how to embrace and harness technology within cultural practice. It’s a subject high on our own agenda here at Clore Leadership, from the reinvigoration of our systems and processes to the re-imagining of our programmes and courses for the digital age. Leaders need to think, act and react differently to succeed in a digital world but where do we begin? What is the best blend of learning for leaders shifting analog minds with digital perspectives. 


To help us explore this critical aspect of leadership we draw on the thinking and research already expanding sector knowledge. I invite you to start with Clore Fellow Dr Ceri Gorton's editorial on the six characteristics of digital leadership, click with purpose through our Brain Fuel where Janet Hughes posits that digital is something that you are, not something that you do, and check out the News, Reports and Opportunies to debate, create and innovate in digital leadership.  

As ever, Lead On invites you to share in the debate - to probe, ponder and discover, together. Do join us in this inquiry. 

Hilary Carty, Director


PS: Speaking of digital, you are receiving this email because you have previously been in contact with the Clore Leadership Programme us and we would like to give you the opportunity to stay in touch. Due to new data protection regulations governing communications, we need your consent to remain in touch. If you would like us to continue sending you our newsletter and occassional information about Clore Leadership's programmes and courses, please fill out this short form here.

If you would prefer not to hear from us in the future, we wish you the best and invite you to unsubscribe with the link at the bottom of this newsletter.

Brain fuel

"Leading from the front, not bringing up the rear" - the new reality of digital leadership in the not-for-profit sector. 

Janet Hughes takes us through what a digital organisation looks like. 

Leadership disrupted: pushing the boundaries ​for a completely different kind of leadership, global human capital trends from the commercial sector.



Spotlight on: Digital Culture Project


The Digital Culture Project was a 9-month initiative led by the new UK Secretary of State for Digital, Culture, Media and Sport (DCMS) Matthew Hancock.  The aim of the Project was to develop a set of policy recommendations supporting and promoting the use of digital technology as a means of increasing cultural engagement and cultural sustainability. The Project brought together five leaders from across the cultural sector to work alongside the DCMS team to explore three focus areas:


(1)  Access and Participation:  How can we drive access to culture for hard to reach groups, support new forms of cultural and digital participation and boost community engagement in culture through digital distribution and content?

(2)  Skills, Intellectual Property and Business Models: How can we ensure all cultural organisations have the digital skills and capability to drive innovation and resilience?

(3)  Digital Cultural Content: How can we help make the UK a world leader in digital cultural content, including the digitisation and distribution of existing culture and cultural education, whilst also enabling new hybrid digital cultural production and experience?


Tonya Nelson (pictured above left), Head of UCL Museums and Collections and former Clore Fellow, was part of the Digital Culture Project team. She led on the skills, intellectual property and business models strand of work.  Of the experience, she said: “Working directly with DCMS and government-funded agencies like ACE and HLF was an extremely rewarding experience. Participating in policymaking has given me new insight into the process and will undoubtedly help me be a better policy advocate in the future.”  The Digital Culture Project report will be published on 7 March 2018.

News & Reports

The Space has been awarded £3 million by Arts Council England to support 800 arts and culture organisations to deliver a programme of digital skills development between 2018-2021. The Space will support arts and culture organisations to extend the digital reach of arts content and experiences.


Building Digital Leadership and Resilience in the UK's Cultural Sector: Clore Fellow Dr Ceri Gorton's AHRC research explores what qualities of leadership are needed to ensure the resilience of cultural organisations in the digital age. 


People, Power and Technology: the 2018 Digital Attitudes Report. Doteveryone has launched new research which looks beyond internet usage and explores how the British public thinks and feels about the internet technologies shaping our world and changing our lives. 


Programmes & Events

Brighton Digital Festival: a month-long exploration of digital culture. The festival celebrates the richness of the creative and cultural industries in Brighton and explores the ways in which digital technology continues to shape our lives and our thinking. 

13 Sep - 12 Oct, 2018

More details >>


Digital transformation in the UK cultural sector: opportunities, business models and developing new expertise. This seminar will examine the next steps for supporting the use of digital technology in the UK cultural sector and the opportunities it brings for developing audiences, partnerships and revenue streams.

Mar 15, 2018

More details >>

Camp Digital 2018: Royal Exchange Manchester. An inspirational conference that brings together the digital, design and user experience (UX) communities for a series of seminars exploring the latest thinking in our industry.

May 2, 2018

More details >>

Lucy Sollitt from the British Council Creative Economy team explores some of the most interesting experiments in Virtual and Augmented Reality in art, culture and heritage. 
Photo by: Billetto Editorial

How can we use technology to connect people to the arts? The Knight Foundation is seeking ideas through this open call

Culture can move quickly, aided by our devices, whether it’s a virtual museum tour, a live-streamed concert or crowdsourced poetry. And we’re only at the beginning of this curve. Technology offers a myriad of opportunities for art, expanding how it challenges us, triggers reflection, awakens empathy and connects us to our communities. Innovations have the potential to provide arts organizations with new ways to connect with audiences and create deeply engaging experiences that inform and delight.

But how do we ensure that arts organizations, and artists themselves, take advantage of these opportunities, instead of lagging behind their audiences in the adoption of technology? Today, Knight Foundation is opening a call for ideas focused on this issue. It centers around a question: How might cultural institutions use technology to connect people to the arts?


Projects supported through this effort will benefit from $50,000 to create a prototype of their idea. We hope to invest in projects that have provocative questions at their core that can only be answered through the act of making them a reality. Grantees will join together over a nine- month sprint to learn innovation techniques and test ideas.

You can learn more about what we’re looking for, and apply by 11:59 p.m. March 6 at


Social Media Manager, V&A, London

£35,000 Per Annum

The V&A is looking for a Social Media Manager to join its busy marketing department and promote all aspects of the V&A including its world-renowned exhibition programme and collections. You will direct and implement an ambitious social media strategy for the V&A in South Kensington and the V&A Museum of Childhood, conceiving, commissioning, creating and producing compelling content for our social media channels, to both build reach and deepen engagement with our audiences and to drive revenue. Being the internal social media champion, you will drive an innovative, social-media savvy culture across the organisation, providing leadership, support, guidance and training for other teams.


Deadline is 9 March. Interviews to be held on Tuesday 20 and Thursday 22 March 2018.


STARTS Prize 2018 – Grand prize of the European Commission honoring innovation in technology, industry and society stimulated by the arts

Appointed by the European Commission, Ars Electronica, BOZAR and Waag Society are launching a prize to select the most pioneering collaborations and results in the field of creativity and innovation at the crossings of science and technology with the arts. 

Two prizes, each with €20,000 prize money, are offered to honour innovative projects at the intersection of science, technology and the arts: one for artistic exploration, and thus projects with the potential to influence or change the way technology is deployed, developed or perceived, and one for innovative collaboration between industry/technology and art/culture in ways that open up new paths for innovation.

The STARTS Prize open call ends on March 2nd, 2018.



Share Your Views

Are you going through a period of digital transformation? Are you experimenting and leading through digital? Do you plan to in the future? Fill out our quick poll now! Results will be published in the spring edition of Lead On. 

Results of our autumn Lead On poll on governance are in and they might surprise you. 71% of responders sit on boards of organisations, 36% of you sit on more than one Board and 8% sit on five or more boards! Read the full results here.

Lead On is edited by Petia Tzanova. Click 'reply' if you have comments, enquiries or suggestions for future editions. 
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